27 March, 2014

Is Blogging a Young Persons Game?

The lovely Abi and I at the recent Country Attire blogging event.

During the week I attended a lovely blogging event at the Hard Rock Cafe in Manchester city centre. I met some lovely bloggers that I had never come across before and got chatting to some whose blogs I was familiar with. It's always nice to meet the person behind the blog.

During my time at the event, I couldn't help but feel I was one of the more older participants present and perhaps didn't quite fit into the 'Manchester blogging demographic' mould. A demographic which increasingly feels like you should be under the age of 23, a student and a blogger who mostly blogs about fashion and beauty and has won numerous awards and accolades from the likes of Company magazine. After having lots of 'get to know you' chats with these great ladies, I found that many of them had only got their blog up and running in the last year or two and already they were receiving amazing feedback, huge interaction and readership, a flurry of sponsorship and invites to all sorts of fantastic events and blogger related activities. The green-eyed monster in me had been sparked and I was more than a little jealous.

Don't get me wrong, even though I have been blogging on and off for a number of years, I haven't exactly followed 'the rules' when it comes to building up a dedicated following. I've blogged on and off for months on end, moved from being a crafty blog to one with a wide variety of lifestyle topics, changed the name (just a little, mind) and dipped in and out of the blogging world with varying levels of commitment. This has probably confused readers, lost me some followers along the way and not at all helped in building up a brand of sorts.

However, given all of the above, I am wondering about whether blogging is becoming more of 'a young persons' game and whether the demographic of those reading blogs are in the 'Under 23' bracket? Is there an older demographic of sorts, out there wanting to read content that is more than beauty posts and outfits of the day? I'm not for one minute, bashing these type of posts. I do love and enjoy reading them. I vicariously live through some of these posts. Heaven knows I've bought numerous items because they were recommended by a beauty blogger (Benefit Erase Paste anyone?) and I've lost count of the amount of times I've skipped on down to Primark / Penneys simply because I've spotted a 'must have this item now' item in a haul post or vlog.

Personally, I do find it increasingly hard to find awesome 'must read' blogs created by those who are around the age of 28 and over and I find it difficult to find content and posts relating to my life experiences and topics that I instantly want to know about and can immediately relate to. At present, I want to read about developing a career, how to save ka-jillions of pounds in a short space of time, learn 50 things that you must do in your 30's and more! I want the same content written for those in their 20's tweaked, developed and produced for me.That goes for outfit posts too. I'm not sure I have the body / look to be pulling off dungarees and bowler hats, so perhaps outfit posts for those who feel Topshop is no longer for them maybe most welcome? I find myself increasingly drawn to Next of all places and standing out like a sore thumb when I enter River Island. I didn't always feel this way!

It also goes without saying, I'd love to find said content written by those who are within my age range and can relate to all of my woes above. Surely I'm not alone in feeling a little old in the world of bloggers? If so, maybe I'll go and set the 'over 30's trend'. An outfit of the day for those who are not quite 'over the hill' but also still young enough to get asked for ID now and again. I better go and started raiding the wardrobe and start practising my posing. You  know, those poses where it appears I'm unaware I'm being photographed as I casually look into the distance, looking all melancholy and the likes! It's gonna take a lot of practising.

I'd love to hear your thoughts below!


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